Colours and Fonts
Now that we are happy with the basic concept of the logo it’s time to work on the colours and fonts/text etc. This is what Jason said:
After exploring some more type options I realized that my problem wasn’t with the type so much as the “G” specifically. While I did try a bunch of other type choices, I didn’t think that any of them were nearly as strong or as simple. So, instead I just ended up redrawing the “G” to read better (especially at small sizes) and look nicer all around.
After that I whipped up some colour combos. I think there are some really strong color choices here. All of these are striking and don’t bring to mind petrol signs anymore. Even though these are more colorful than the original ones, they still retain that simplicity due to the basic shapes and smooth type being used.
There are certain ones that really stand out for us (the yellow, orange, and blue coloured ones). We realised that we want the emphasis to be on the word ‘Amigo’ not on the smiley face and those three do that. We ask Jason to work up the blue one with some variations on secondary colours.
We did have one other concern. That because of the capital ‘G’ people might read it as ‘Ami Go’ instead of Amigo. Jason has agreed to fine tune the ones we chose so we’ll see what he comes back with!
Hey fellas,
Just to letcha know, when I first saw the logo, I thought of “Amigo” and not “Ami Go.” :) (I look through the pictures first before the blog post text.)
I love it by the way, really really clever. Salut to Jason. :) And I happen to like the green best.
Comment by Rico — May 11, 2006 @ 12:39 pm
[…] What’s your next step after sketches/what programs do you use? After I am done sketching, I jump into Adobe Illustrator. I know a lot of people who have a terrible fear of Illustrator, which is a shame, because it’s a very powerful and useful program. “Why not Photoshop?,” you might ask. Well, Photoshop is a damn fine program too, but I don’t like it for logo work (unless there is something concerning the logo that Photoshop inherently does better, eg. anything dealing with photography manipulation). I learned Illustrator before Photoshop, so that may have something to do with it, but Illustrator feels very fast for fleshing out my ideas, especially for heavy shape editing or color and font play. What’s more, I think it’s extremely important to create a vector version of your logo so that you aren’t tied to specific resolutions or dimensions; you can quickly edit and be on your merry way. […]
Pingback by Bare Naked App » Blog Archive » Vectoring Around — June 9, 2006 @ 12:35 am