Bare Naked App

Firstly, we were drawn towards the yellow billboard logo becuase its yellow and black colours are so striking. It’s easy to read and it stands out on the page. We think the lights above the billboard need some work as some people may not realise that they are indeed lights.

The smiley faces on the other hand we felt were a little too dumbed down (colourwise mostly) and they might get lost on the page. Also the ones on the far left felt too much like maybe a petrol (gas) station sign to really give that friendly look (that’s the petrol station logo designers fault not Jason’s). And the smiley face coupled with the word Amigo makes you think it’s social software (which it’s not).

We also had an interesting discussion about being careful ‘not to look like other web apps’. I’m not sure whether this is even relevant, because after all if the logo is a good one; it catches people’s eye, makes them feel the way we want them to feel and encourages respect for our product then who cares if it looks just like the Flickr logo. Right?

Well, that should be the case but the web industry is a pretty tight place and sometimes respect comes from doing something ‘new’ and not to be seen to be ‘copying’ others. Right!

There is definitely a need to ’stand out from the crowd’ purely because there are so many new web apps emerging right now. I think this is where the smiley faces come into their own. They are definitely different. Which means that we are leaning towards them - maybe purely for their ‘differentness’ (made-up word, don’t repeat).

But is that because we are children of the industry and being different is what’s required? In truth we think that the yellow billboard (although you could argue a tad predictable) is the best logo there. Oh the decisions!