Bare Naked App

Okay so we had a chat with Jason and he managed to convince us that this logo was the way forward. In his words:

This smiley gets the imagination going a bit more. I know we have been referring to it as a smiley, but when it’s not around all of the other similar logos, it begins to be more abstract. Not to the point where you would miss seeing a smiling face, but it isn’t hitting you over the head. There is something about the stark simplicity of this one that is most striking. The other thing is I think the smiley does is convey friendliness and simplicity very well. It also helps to illustrate and reinforce the name by implying there is a face (an amigo) behind this service.

We’re sold - where do we sign?

When you are not a designer making decisions on design work is ’so’ difficult. You may like a certain design, or combination of colours but does that mean that it’s good, right or even relevant for your app? You need to use other criteria to make your decision.

This is where your initial list of ‘words that are associated with your app’ really come into their own. If you know how you want your app to make people feel then your logo should be doing that from day one. If you remember the words were.

• Simple
• Professional yet friendly
• Approachable
• It’s easy, not complex
• A service for everyone

The smiley does that perfectly. Not only that but it’s intelligent, doesn’t look like anything else out there, and is inviting.

We’ve learned that it’s good to listen to your designer. You chose him or her for a reason and they are the professionals here so let them do their job. You can agree or disagree but respect their opinion - they’re usually right!