The Logo Sketches
Jason sent through some initial sketches for the logo. They’re great. We’re still thinking about which ones we think we like. Up to now we like the tiny ‘roadside’ billboard-esqe logo in the far top left and the smiley face in the bottom right. Next step is to ask Jason to work up these two logos.
did jason really send you a scan of his sketchbook as first ideas? if so, i love it! i’m going to send this link to the design students i teach — the trouble i have getting them to not rush straight to a computer…
Comment by Matt Carey — May 10, 2006 @ 9:27 pm
I most certainly did :D
Comment by Jason Santa Maria — May 10, 2006 @ 10:04 pm
[…] In the case of Amigo, I did something I rarely do: I showed the Carsons (the “client”) my sketches. This doesn’t work for everyone, and you really have to get that sorta gut feeling about a client. Some clients get really freaked out by seeing just sketches, and no amount of explaining that they are roughs will quell them. I knew I could show the Carsons my initial ideas and have them understand that I wasn’t showing them final ideas. They realized that they were actually getting the better end of the deal: more ideas to choose from up front. […]
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