Bare Naked App

We asked Jason to work up the two logos that we liked (the tiny billboard and the smiley face). And these are the visuals he sent back. With these comments.

One of the things I really tried to latch onto from the questions I asked you was the idea of friendliness and approachability. I wanted these logos to really feel like a handshake. Very kind, and colorful.

These logos are obviously much tighter than the sketches, but don’t feel like you need to pick just one look and go with it. These aren’t set in stone. Colors and arrangements can change. What we are looking for here is the right feel for a logo. Refer back to your list and see how these compare with what you set out for what Amigo should be.
I really tried to boil these down to their most basic forms, giving the impression of ease of use and simplicity.

First up, the billboard. This is just a basic progression from the logo. I love that it conveys the idea simply. I also included just the basic type treatment apart from the billboard.

Next, the smiley. I tried moving forward with it from the sketch, first a pretty direct interpretation.

Then, I tried to make it a bit more fun and abstract the smile a bit. This turned out pretty well, because it make for a very strong logo that is less overt about the smile. As you can see on the lower left, it also reduces to a very nice iconic form suitable for small usage and branding. Very simple and memorable.

I then took it one step further by playing up the type and name a bit more. Still powerful and iconic, the smile is even further abstracted.