Comments on: F*%@!! The trademark didn’t go through! http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through A behind-the-scenes look at selling dropsend.com Mon, 13 Oct 2008 07:59:13 +0000 http://wordpress.org/?v=2.0.2 by: Chris http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1607 Fri, 11 Aug 2006 05:52:13 +0000 http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1607 "Anyone got any ideas? Preferably something with five letters that will look good with blue… anyone?" SMURF - just kidding. I am beginning this process myself, and am glad to witness the conversation. Thanks everyone! “Anyone got any ideas? Preferably something with five letters that will look good with blue… anyone?”

SMURF - just kidding. I am beginning this process myself, and am glad to witness the conversation. Thanks everyone!

]]> by: Kevin http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1600 Thu, 10 Aug 2006 22:46:51 +0000 http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1600 I've been thinking about a name that could go well with both your current logo and give a hint about what your application does. How about paydirt. Hopefully it doesn't have a negative connotaction in Britain but I was thinking that your product is all about setting up a 'win win' situation for your advertisers and the newsletter people (sorry for going Tony Robbins on you). paydirt also can be associated with newsletters, albeit a possibly negative connotation. There are several url names that are available that are like heyamigo. Just my thoughts. Thank you for a wonderful website. I’ve been thinking about a name that could go well with both your current logo and give a hint about what your application does. How about paydirt. Hopefully it doesn’t have a negative connotaction in Britain but I was thinking that your product is all about setting up a ‘win win’ situation for your advertisers and the newsletter people (sorry for going Tony Robbins on you). paydirt also can be associated with newsletters, albeit a possibly negative connotation.

There are several url names that are available that are like heyamigo.

Just my thoughts. Thank you for a wonderful website.

]]> by: Clayton Scott http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1582 Thu, 10 Aug 2006 17:05:09 +0000 http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1582 If you're seriously looking into a name change the word "omega" has some interesting definitions http://www.google.com/search?q=define%3A+omega And (this may have unfortunate consequences in the TM application) looks like amigo Clayton If you’re seriously looking into a name change the word “omega” has some interesting definitions

http://www.google.com/search?q=define%3A+omega

And (this may have unfortunate consequences in the TM application) looks like amigo

Clayton

]]> by: Clayton Scott http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1581 Thu, 10 Aug 2006 17:00:53 +0000 http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1581 Are you being forced to apply in the "software" category? The software you are developing "enables" and is a key competitive advantage but the real service you are offering is connecting publishers and advertisers, which seems to be more in the publishing industry. Is there not another category you could subit into? Are you being forced to apply in the “software” category?

The software you are developing “enables” and is a key competitive advantage but the real service you are offering is connecting publishers and advertisers, which seems to be more in the publishing industry.

Is there not another category you could subit into?

]]> by: Patrick http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1574 Thu, 10 Aug 2006 14:19:42 +0000 http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1574 TM applications in this country can be difficult. However, your appeal meeting is a good opportunity to persuade them. However, even if it does go through to being advertised you still have the problem that an existing TM holder could object. The other avenue to consider is a EU / Community Trademark (CTM). They cost more and take longer, but they can be less strict than the UK tm procedure. The important issue is the filing date, as long as it is accepted in the end your protection effectively starts from the filing date, as you have priority over later applications. The other way to look at it is the name. It is obvious and is used by other companies for unrelated products. How about a new name which tells customers what the service does or an abbreviation of a core aspect of the service? How about having a competition - enough creative people read this blog (me excluded) ! The competition could be another way to raise pre-launch awareness. We came up with a name (Dexmo) for a new site we are launching (hopefully soon). It took ages and we checked domain names, did TM searches, checked company names and googled it to make sure we could secure all the rights in one go. We got a letter from the UK TM people today to say our name can go through to the advertising stage. But, that was after they objected to some of the descriptions we put in the Classes. But, a phone call sorted it out. OK this may be crap - forgive me: "newzletta" "letteradz" "letterads" A sort of "z" thing going on instead of the "r" from flickr. TM applications in this country can be difficult. However, your appeal meeting is a good opportunity to persuade them. However, even if it does go through to being advertised you still have the problem that an existing TM holder could object.

The other avenue to consider is a EU / Community Trademark (CTM). They cost more and take longer, but they can be less strict than the UK tm procedure.

The important issue is the filing date, as long as it is accepted in the end your protection effectively starts from the filing date, as you have priority over later applications.

The other way to look at it is the name. It is obvious and is used by other companies for unrelated products.

How about a new name which tells customers what the service does or an abbreviation of a core aspect of the service?

How about having a competition - enough creative people read this blog (me excluded) !

The competition could be another way to raise pre-launch awareness.

We came up with a name (Dexmo) for a new site we are launching (hopefully soon). It took ages and we checked domain names, did TM searches, checked company names and googled it to make sure we could secure all the rights in one go.

We got a letter from the UK TM people today to say our name can go through to the advertising stage. But, that was after they objected to some of the descriptions we put in the Classes. But, a phone call sorted it out.

OK this may be crap - forgive me:

“newzletta”
“letteradz”
“letterads”

A sort of “z” thing going on instead of the “r” from flickr.

]]> by: stef http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1573 Thu, 10 Aug 2006 14:13:59 +0000 http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1573 Amigos? After all your are dealing With multiple publishers and advertisers ... Amigos? After all your are dealing With multiple publishers and advertisers …

]]> by: Brandon http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1561 Thu, 10 Aug 2006 09:30:07 +0000 http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1561 Well, since Rogers Wireless and Carson Systems are in two *completely* different industries, I don't think that would be a conflict. I think the problem is that there are computer software companies using the trademark "Amigo." It may be in a different specialization, but its still close enough to cause problems. Well, since Rogers Wireless and Carson Systems are in two *completely* different industries, I don’t think that would be a conflict.

I think the problem is that there are computer software companies using the trademark “Amigo.” It may be in a different specialization, but its still close enough to cause problems.

]]> by: Colin http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1551 Thu, 10 Aug 2006 01:33:38 +0000 http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1551 And if you wanna stick the Mexican friend thing, there's always.. compadre hermano hombre esé And if you wanna stick the Mexican friend thing, there’s always..

compadre
hermano
hombre
esé

]]> by: Colin http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1522 Wed, 09 Aug 2006 02:23:54 +0000 http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1522 Okay, the only thing similar with that logo is.. well, the word "amigo." And that's Canada, not UK Okay, the only thing similar with that logo is.. well, the word “amigo.” And that’s Canada, not UK

]]> by: Sheldon Kotyk http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1519 Tue, 08 Aug 2006 21:22:36 +0000 http://www.barenakedapp.com/the-logo/f-the-trademark-didnt-go-through#comment-1519 If you guys care what their logo looked like, here it is. http://www.kotyk.com/images/amigo.gif Note: I said it looks a little like what you did, not identicle or anything. If you guys care what their logo looked like, here it is.

http://www.kotyk.com/images/amigo.gif

Note: I said it looks a little like what you did, not identicle or anything.

]]>