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	<title>Comments on: We&#8217;ve sent off the Trademark Application</title>
	<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application</link>
	<description>A behind-the-scenes look at selling dropsend.com</description>
	<pubDate>Sat, 13 Mar 2010 15:33:14 +0000</pubDate>
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		<title>by: Rich S</title>
		<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-7904</link>
		<pubDate>Sat, 30 Dec 2006 04:31:04 +0000</pubDate>
		<guid>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-7904</guid>
					<description>It will be interesting to here how you make out...</description>
		<content:encoded><![CDATA[<p>It will be interesting to here how you make out&#8230;
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		<title>by: PingBase &#187; Blog Archive &#187; Trademarking Pingbase</title>
		<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-1081</link>
		<pubDate>Thu, 13 Jul 2006 22:31:09 +0000</pubDate>
		<guid>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-1081</guid>
					<description>[...] As I&amp;#8217;m sure most of you have, I&amp;#8217;ve been keeping up with Ryan&amp;#8217;s Barenaked App blog that follows the build of his latest project, Amigo. When it came time to register our trade mark i followed his simple guide. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] As I&#8217;m sure most of you have, I&#8217;ve been keeping up with Ryan&#8217;s Barenaked App blog that follows the build of his latest project, Amigo. When it came time to register our trade mark i followed his simple guide. [&#8230;]
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		<title>by: Gillian Carson</title>
		<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-1014</link>
		<pubDate>Thu, 06 Jul 2006 14:22:10 +0000</pubDate>
		<guid>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-1014</guid>
					<description>Hi Patrick, 

Thanks for your feedback. However we haven't applied for a patent, we've applied for the trademark.

I'm no laywer but I'm pretty sure these are two different things. 

There's nothing new in the matching technology that we're using to get advertsisers to talk to newsletter owners so I don't think we can patent that. Even if really, really wanted to.

However, we can trademark both the service and the brand that the service uses, which is what we've applied for. 

I don't think trademarks are difficult to get so long as you are first to market and your branding doesn't ape anyone else's brand that is in a similar market.</description>
		<content:encoded><![CDATA[<p>Hi Patrick, </p>
<p>Thanks for your feedback. However we haven&#8217;t applied for a patent, we&#8217;ve applied for the trademark.</p>
<p>I&#8217;m no laywer but I&#8217;m pretty sure these are two different things. </p>
<p>There&#8217;s nothing new in the matching technology that we&#8217;re using to get advertsisers to talk to newsletter owners so I don&#8217;t think we can patent that. Even if really, really wanted to.</p>
<p>However, we can trademark both the service and the brand that the service uses, which is what we&#8217;ve applied for. </p>
<p>I don&#8217;t think trademarks are difficult to get so long as you are first to market and your branding doesn&#8217;t ape anyone else&#8217;s brand that is in a similar market.
</p>
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		<title>by: Patrick</title>
		<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-1013</link>
		<pubDate>Thu, 06 Jul 2006 09:37:06 +0000</pubDate>
		<guid>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-1013</guid>
					<description>Getting a patent is quite difficult, particularly in the UK and EU for something like a web app. You have to show that it is novel and unique. The general policy is to limit patent applications for items such as web apps as it can be anti-competitive.

However, it is easier in the US. Amazon managed to get a patent granted for their &quot;one click&quot; ordering system. Other companies now have to licence it, for example Apple on their own site. 

But, there is a backlash going on in the US about this as some people attempt to register patents for anything they think other people may use in the future - so setting up a nice lawsuit and damages claim - they call them &quot;patent monkeys&quot;.

Patent applications are expensive, but if you get one it will increase the value of your product to outside investors and companies looking to buy you.

Just think of the commercial advantage Google has gained from &quot;Page Rank&quot; and MS and Yahoo cannot use the concept.</description>
		<content:encoded><![CDATA[<p>Getting a patent is quite difficult, particularly in the UK and EU for something like a web app. You have to show that it is novel and unique. The general policy is to limit patent applications for items such as web apps as it can be anti-competitive.</p>
<p>However, it is easier in the US. Amazon managed to get a patent granted for their &#8220;one click&#8221; ordering system. Other companies now have to licence it, for example Apple on their own site. </p>
<p>But, there is a backlash going on in the US about this as some people attempt to register patents for anything they think other people may use in the future - so setting up a nice lawsuit and damages claim - they call them &#8220;patent monkeys&#8221;.</p>
<p>Patent applications are expensive, but if you get one it will increase the value of your product to outside investors and companies looking to buy you.</p>
<p>Just think of the commercial advantage Google has gained from &#8220;Page Rank&#8221; and MS and Yahoo cannot use the concept.
</p>
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		<title>by: BlueAce &#187; De naakte waarheid van Amigo</title>
		<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-726</link>
		<pubDate>Wed, 21 Jun 2006 14:51:43 +0000</pubDate>
		<guid>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-726</guid>
					<description>[...] Hoewel dit alles je wellicht niet week in de knieën zal maken (nieuwsbrieven zijn immers zó 2000) is het de blog die het verschil maakt. Hier zie je echt hoe het er in de keuken van een Web 2.0 app aan toe gaat. Bijvoorbeeld hoe je van een krabbel op je schetsblok tot een logo komt, wat er gebeurt als je een nieuw kantoor betrekt of hoe een trademark wordt behaalt. Stap voor stap kun je volgen hoe dit product richting launch-status gaat. Een hoop ervaringen dus, die je niet mag missen.Tags: web2.0, web 2.0, amigo,  barenakedapp,  email,  ads [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Hoewel dit alles je wellicht niet week in de knieën zal maken (nieuwsbrieven zijn immers zó 2000) is het de blog die het verschil maakt. Hier zie je echt hoe het er in de keuken van een Web 2.0 app aan toe gaat. Bijvoorbeeld hoe je van een krabbel op je schetsblok tot een logo komt, wat er gebeurt als je een nieuw kantoor betrekt of hoe een trademark wordt behaalt. Stap voor stap kun je volgen hoe dit product richting launch-status gaat. Een hoop ervaringen dus, die je niet mag missen.Tags: web2.0, web 2.0, amigo,  barenakedapp,  email,  ads [&#8230;]
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		<title>by: matt</title>
		<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-713</link>
		<pubDate>Wed, 21 Jun 2006 11:24:21 +0000</pubDate>
		<guid>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-713</guid>
					<description>I'm interested in knowing if you patent the idea for a web app as well as the logo?</description>
		<content:encoded><![CDATA[<p>I&#8217;m interested in knowing if you patent the idea for a web app as well as the logo?
</p>
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		<title>by: Garri</title>
		<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-541</link>
		<pubDate>Tue, 13 Jun 2006 23:10:17 +0000</pubDate>
		<guid>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-541</guid>
					<description>Good luck with the UK Patent Office. We applied for a trademark for a new project and had it rejected - goodbye 250 quid :(

We should've paid 80 quid for their consultation service. Lesson learned.</description>
		<content:encoded><![CDATA[<p>Good luck with the UK Patent Office. We applied for a trademark for a new project and had it rejected - goodbye 250 quid :(</p>
<p>We should&#8217;ve paid 80 quid for their consultation service. Lesson learned.
</p>
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		<title>by: Yoko</title>
		<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-347</link>
		<pubDate>Wed, 31 May 2006 00:00:20 +0000</pubDate>
		<guid>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-347</guid>
					<description>I don't know if the British patent office encompasses US trademarks, but the logo might have difficulties passing the USPTO, since the logo is similar to the TBS logo - http://www.tbs.com/.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know if the British patent office encompasses US trademarks, but the logo might have difficulties passing the USPTO, since the logo is similar to the TBS logo - <a href='http://www.tbs.com/' rel='nofollow'>http://www.tbs.com/</a>.
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		<title>by: fzpqpha</title>
		<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-342</link>
		<pubDate>Tue, 30 May 2006 21:39:20 +0000</pubDate>
		<guid>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-342</guid>
					<description>The Female Talent turns around. Her back is now facing the camera.</description>
		<content:encoded><![CDATA[<p>The Female Talent turns around. Her back is now facing the camera.
</p>
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		<title>by: ksczzya</title>
		<link>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-332</link>
		<pubDate>Tue, 30 May 2006 15:20:59 +0000</pubDate>
		<guid>http://www.barenakedapp.com/the-logo/weve-sent-off-the-trademark-application#comment-332</guid>
					<description>Reminds me of the great HimALayas debate</description>
		<content:encoded><![CDATA[<p>Reminds me of the great HimALayas debate
</p>
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