Comments on: Holy TechCrunch Batman! http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman A behind-the-scenes look at selling dropsend.com Thu, 28 Aug 2008 17:18:53 +0000 http://wordpress.org/?v=2.0.2 by: Guillaume http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2882 Mon, 25 Sep 2006 07:57:50 +0000 http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2882 You guys should buy zookoda and include an automated amigo to it. This way people could presumably preview their ad, make it HTML, etc. It would solve many problems. But I guess you don't really have the needed funds. You guys should buy zookoda and include an automated amigo to it. This way people could presumably preview their ad, make it HTML, etc. It would solve many problems. But I guess you don’t really have the needed funds.

]]> by: Wayne http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2783 Fri, 22 Sep 2006 13:31:25 +0000 http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2783 How ironic that DropBox, the name you guys originally wanted to use for DropSend http://www.barenakedapp.com/the-name/dropbox-vs-dropsend Was reserved by PayPal, the company powering HeyAmigo. http://www.techcrunch.com/2006/09/22/exclusive-mysterious-paypal-secure-storage/ How ironic that DropBox, the name you guys originally wanted to use for DropSend

http://www.barenakedapp.com/the-name/dropbox-vs-dropsend

Was reserved by PayPal, the company powering HeyAmigo.

http://www.techcrunch.com/2006/09/22/exclusive-mysterious-paypal-secure-storage/

]]> by: Amit http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2767 Fri, 22 Sep 2006 07:19:31 +0000 http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2767 Hi Ryan I send an automated list every day. Any way of including an automatic ad? Perhaps a web service call from my server to retrieve ad text? Amit Hi Ryan

I send an automated list every day. Any way of including an automatic ad? Perhaps a web service call from my server to retrieve ad text?

Amit

]]> by: Ryan Carson http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2743 Thu, 21 Sep 2006 14:55:15 +0000 http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2743 <blockquote>This is nice but doesn’t add up as anything significant.</blockquote> I'm not sure how you measure significance. We're already bringing in decent revenue from Amigo - so the concept must be working. <blockquote>The other key problem - run-time filling of ads is also not solved - you ask people to get advert copy text an instant before sending the email - isn’t this a tad hit and miss?</blockquote> That's an inherent problem with newsletters, they aren't sent/rendered/received in a real-time environmnet. Given this large constraint, we think Amigo is an elegant solution. You're free to disagree though :) However, there are <strong>billions</strong> of emails sent out to newsletters. We only need a little chunk of this market to do very well. <blockquote>I don’t see why an advertiser would pay $0.50 for an untargeted click from an email newsletter when she can buy a precisely targeted Google Adwords click for $0.10.</blockquote> The reason is simple: The email newsletter market is untapped. There isn't anyway to advertise to this huge market. Plus, not everyone knows about, feels comfortable with, or likes using Google Adwords.

This is nice but doesn’t add up as anything significant.

I’m not sure how you measure significance. We’re already bringing in decent revenue from Amigo - so the concept must be working.

The other key problem - run-time filling of ads is also not solved - you ask people to get advert copy text an instant before sending the email - isn’t this a tad hit and miss?

That’s an inherent problem with newsletters, they aren’t sent/rendered/received in a real-time environmnet. Given this large constraint, we think Amigo is an elegant solution. You’re free to disagree though :)

However, there are billions of emails sent out to newsletters. We only need a little chunk of this market to do very well.

I don’t see why an advertiser would pay $0.50 for an untargeted click from an email newsletter when she can buy a precisely targeted Google Adwords click for $0.10.

The reason is simple: The email newsletter market is untapped. There isn’t anyway to advertise to this huge market. Plus, not everyone knows about, feels comfortable with, or likes using Google Adwords.

]]> by: Amit http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2742 Thu, 21 Sep 2006 14:29:33 +0000 http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2742 I realise you guys are busy, etc. This is nice but doesn't add up as anything significant. You've built an email ad-matching system which many have tried and tested over several years, and the only thing better is ... the interface to check stats!? The other key problem - run-time filling of ads is also not solved - you ask people to get advert copy text an instant before sending the email - isn't this a tad hit and miss? I don't see why an advertiser would pay $0.50 for an untargeted click from an email newsletter when she can buy a precisely targeted Google Adwords click for $0.10. Just wondering about the fundamental thinking here - is there any, other than making your quick buck? As a publisher, I'm not complaining since the rates are high, but unless you only plan for people you know to advertise, how will this scale to people you don't know? I'd be interested to hear your thoughts. Cheers Amit I realise you guys are busy, etc. This is nice but doesn’t add up as anything significant. You’ve built an email ad-matching system which many have tried and tested over several years, and the only thing better is … the interface to check stats!?

The other key problem - run-time filling of ads is also not solved - you ask people to get advert copy text an instant before sending the email - isn’t this a tad hit and miss?

I don’t see why an advertiser would pay $0.50 for an untargeted click from an email newsletter when she can buy a precisely targeted Google Adwords click for $0.10. Just wondering about the fundamental thinking here - is there any, other than making your quick buck?

As a publisher, I’m not complaining since the rates are high, but unless you only plan for people you know to advertise, how will this scale to people you don’t know? I’d be interested to hear your thoughts.

Cheers
Amit

]]> by: Joe http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2556 Fri, 15 Sep 2006 02:42:07 +0000 http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2556 Love amigo! Great concept, great design! What ever happened with the trademark? Love amigo! Great concept, great design! What ever happened with the trademark?

]]> by: Gill http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2482 Mon, 11 Sep 2006 16:35:29 +0000 http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2482 Yes there are people advertising! Our Carson Workshops newsletter has been matched with 4 ads already but we haven't used them yet. We'll probably make some changes to the way the system alerts you to ads available. It's not ideal at the moment but we're working on it. Adi - thanks for testing - every bit helps! Yes there are people advertising! Our Carson Workshops newsletter has been matched with 4 ads already but we haven’t used them yet.

We’ll probably make some changes to the way the system alerts you to ads available. It’s not ideal at the moment but we’re working on it.

Adi - thanks for testing - every bit helps!

]]> by: Simon http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2478 Mon, 11 Sep 2006 10:32:24 +0000 http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2478 Is there anyone actually advertising yet? I'm signed up but it just says no ads available. I can't see anyway to see what ads are currently on the systems so I've no way of knowing whether I'm listed correctly or not. Is there anyone actually advertising yet? I’m signed up but it just says no ads available. I can’t see anyway to see what ads are currently on the systems so I’ve no way of knowing whether I’m listed correctly or not.

]]> by: Adi http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2477 Mon, 11 Sep 2006 09:55:50 +0000 http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2477 Guys, intention wasnt to offend. But to know. Since its bug testing season ill just do some clickfraud testing jst registered recently Guys, intention wasnt to offend. But to know.

Since its bug testing season ill just do some clickfraud testing jst registered recently

]]> by: Ryan Carson http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2416 Sat, 09 Sep 2006 21:32:59 +0000 http://www.barenakedapp.com/the-marketing/holy-techcrunch-batman#comment-2416 Adi - you're sounding pretty upset there, try to relax a bit. The reason I haven't responded is because we're getting ready for <a href="http://www.carsonworkshops.com/summit" rel="nofollow">The Future of Web Apps</a> in a few days. Yes, we're taking click fraud very seriously. I can't tell you how we're combating it, or that would undermine the solution. Adi - you’re sounding pretty upset there, try to relax a bit.

The reason I haven’t responded is because we’re getting ready for The Future of Web Apps in a few days.

Yes, we’re taking click fraud very seriously. I can’t tell you how we’re combating it, or that would undermine the solution.

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