DropBox vs DropSend

Gillian Carson | The Name, The Design, Amigo | Thursday, August 10th, 2006

Dropbox
Some of you may know the history of DropSend. Basically, we had to change the name from DropBox to DropSend because we didn’t get the trademark (anyone see a pattern developing here?).

Due to recent events we’ve been thinking about DropBox again and how we felt when the name was refused. And also how we dealt with the name change. Looking back, I think that the name change worked out in our favour. If we hadn’t named the app DropBox then I don’t think we would have thought to use a box in the logo.

If we had started the design process with the name DropSend then it’s likely we may have used some kind of swoosh, or envelope maybe? We certainly wouldn’t have started with a box. Now that we have the box - coupled with the words drop + send - it makes you think that you might drop your large file in a box and send if off.

It works. It adds depth. And it illustrates that losing the trademark doesn’t mean game over for the logo.

5 Comments »

  1. So this mean bye, bye Amigo and hello xxxx?

    heyamigo.net makes me think of a cartoon, I think whatever you chose it will be ok.

    Comment by Magnus — August 10, 2006 @ 6:43 pm

  2. Just feminize it.. amiga

    Comment by Colin — August 10, 2006 @ 9:19 pm

  3. Hi guys,

    this is Aditya from India, i was just wondering with so many web 2 apps coming up is their a market for automated and manual testing for ruby apps?

    What do you guys think?

    Cheers,

    Adi

    Comment by Aditya — August 14, 2006 @ 4:56 pm

  4. We’re not necessarily planning to drop the word Amigo. We’ll keep it if we can. All I’m saying is that we could feasibly change it and leave the branding in place.

    Aditya - in answer to your question. If there was a service that could test Amigo for us as thoroughly as we intend to test it, then we’d pay money for it. However any testing service would have to be personalised to each individual app, and you’d have to learn the app inside out before you could start - which sounds time consuming and ultimately expensive.

    Are you developing such a service?

    Comment by Gillian Carson — August 15, 2006 @ 9:16 am

  5. What’s really interesting about this is who trademarked DropBox. It was Payal! I’ve read the news on http://www.techcrunch.com/2006/09/22/exclusive-mysterious-paypal-secure-storage/

    Comment by Hermann Klinke — September 23, 2006 @ 2:43 pm

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