Comments on: The Strapline http://www.barenakedapp.com/the-text/the_strapline A behind-the-scenes look at selling dropsend.com Fri, 29 Aug 2008 08:09:24 +0000 http://wordpress.org/?v=2.0.2 by: Dave http://www.barenakedapp.com/the-text/the_strapline#comment-1061 Wed, 12 Jul 2006 11:11:57 +0000 http://www.barenakedapp.com/the-text/the_strapline#comment-1061 Gillian, Isn't the key thing not what your app *does* (features), but rather what's in it for us (benefits)? http://textgoeshere.org.uk/articles/2006/04/high-impact-copywriting-fast/ Probably teaching Gran to suck eggs here :) Gillian,

Isn’t the key thing not what your app *does* (features), but rather what’s in it for us (benefits)?

http://textgoeshere.org.uk/articles/2006/04/high-impact-copywriting-fast/

Probably teaching Gran to suck eggs here :)

]]> by: James Deer http://www.barenakedapp.com/the-text/the_strapline#comment-317 Tue, 30 May 2006 01:49:54 +0000 http://www.barenakedapp.com/the-text/the_strapline#comment-317 Thanks Gill, sounds like a plan. Thanks Gill, sounds like a plan.

]]> by: Gillian Carson http://www.barenakedapp.com/the-text/the_strapline#comment-303 Sun, 28 May 2006 16:04:12 +0000 http://www.barenakedapp.com/the-text/the_strapline#comment-303 <blockquote>do you think its best to just explain what your app does in the very basics, because alot of apps go into alot more depth and detail than a few words.</blockquote> Hi James Our feeling is that it's best to enable new visitors to your site to 'get' what your app does within the first 5 - 10 seconds of their visit. Whether you do this through your strap, icons, text, or a combination of all of these doesn't matter. But your visitors need to know what your app does quickly.

do you think its best to just explain what your app does in the very basics, because alot of apps go into alot more depth and detail than a few words.

Hi James
Our feeling is that it’s best to enable new visitors to your site to ‘get’ what your app does within the first 5 - 10 seconds of their visit.

Whether you do this through your strap, icons, text, or a combination of all of these doesn’t matter. But your visitors need to know what your app does quickly.

]]> by: Gillian Carson http://www.barenakedapp.com/the-text/the_strapline#comment-302 Sun, 28 May 2006 15:59:55 +0000 http://www.barenakedapp.com/the-text/the_strapline#comment-302 Hi JT, The font we used here is Arial. I used it to put the dummy text in but it's not the one Jason is using in the final designs. I looked at the tbs site. I think that once the full website design is finished it won't look like the tbs site at all. Their site is almost entirely blue and while our banner is blue the rest of the site isn't. Thanks for pointing it out though it was an interesting comparison. Hi JT,
The font we used here is Arial. I used it to put the dummy text in but it’s not the one Jason is using in the final designs.

I looked at the tbs site. I think that once the full website design is finished it won’t look like the tbs site at all. Their site is almost entirely blue and while our banner is blue the rest of the site isn’t.

Thanks for pointing it out though it was an interesting comparison.

]]> by: JT http://www.barenakedapp.com/the-text/the_strapline#comment-297 Sun, 28 May 2006 07:00:26 +0000 http://www.barenakedapp.com/the-text/the_strapline#comment-297 grrr...actually...perhaps it is?! i can't really tell with your screenshot. sorry for all these extra posts! grrr…actually…perhaps it is?! i can’t really tell with your screenshot. sorry for all these extra posts!

]]> by: JT http://www.barenakedapp.com/the-text/the_strapline#comment-296 Sun, 28 May 2006 06:58:34 +0000 http://www.barenakedapp.com/the-text/the_strapline#comment-296 Ooops, after closer analysis, your Strapline font isn't the same rounded font TBS uses. Ooops, after closer analysis, your Strapline font isn’t the same rounded font TBS uses.

]]> by: JT http://www.barenakedapp.com/the-text/the_strapline#comment-295 Sun, 28 May 2006 06:56:09 +0000 http://www.barenakedapp.com/the-text/the_strapline#comment-295 I hate to burst your bubble, but your design is beginning to look alot like the branding that TBS, the leading US television network channel uses. go check it out @ tbs.com On all their verbage they use that rounded font that you have chosen for your "Strapline" And the half circle smiley face logo is almost exactly the same (notice their TM next to the logo). You might consider using a different font to stray away from the TBS clone look. You may even consider a more unique logo just to be safe. Just thought I'd give you a heads up. I hate to burst your bubble, but your design is beginning to look alot like the branding that TBS, the leading US television network channel uses. go check it out @ tbs.com On all their verbage they use that rounded font that you have chosen for your “Strapline” And the half circle smiley face logo is almost exactly the same (notice their TM next to the logo).

You might consider using a different font to stray away from the TBS clone look. You may even consider a more unique logo just to be safe.

Just thought I’d give you a heads up.

]]> by: James Deer http://www.barenakedapp.com/the-text/the_strapline#comment-286 Sat, 27 May 2006 18:58:09 +0000 http://www.barenakedapp.com/the-text/the_strapline#comment-286 I cant say how much i love what your doing, i am creating a web app (with my grandmother believe it or not) over the summer, you have taught me lots of really important stuff. Although i have a question about the strapline, do you think its best to just explain what your app does in the very basics, because alot of apps go into alot more depth and detail than a few words. I cant say how much i love what your doing, i am creating a web app (with my grandmother believe it or not) over the summer, you have taught me lots of really important stuff. Although i have a question about the strapline, do you think its best to just explain what your app does in the very basics, because alot of apps go into alot more depth and detail than a few words.

]]> by: Thomas Holmes http://www.barenakedapp.com/the-text/the_strapline#comment-285 Sat, 27 May 2006 16:30:53 +0000 http://www.barenakedapp.com/the-text/the_strapline#comment-285 Hi Ryan &#38; Gill! Love the blog - its intriguing as well as informative to see the evolution from idea to product. Am involved in developing a new web business (not a web app) myself at the moment. Your posts, particularly the ones on writing copy, straplines and working on design have been very helpful in this process. We've coined our own strapline - four words, informative and a nice feel/rhythm to it. Not ready to be revealed yet though like your own! :P Thanks for your insights! Hi Ryan & Gill! Love the blog - its intriguing as well as informative to see the evolution from idea to product. Am involved in developing a new web business (not a web app) myself at the moment. Your posts, particularly the ones on writing copy, straplines and working on design have been very helpful in this process. We’ve coined our own strapline - four words, informative and a nice feel/rhythm to it. Not ready to be revealed yet though like your own! :P

Thanks for your insights!

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